Research review
Attention, preference and purchase need different tests
Orbital Brand Science reviews eye-tracking and advertising experiments, then proposes a practical way to separate attention, preference and incremental sales.
Essays on the science of buying.
Plain-spoken pieces on neuromarketing, attention, memory, and the messy reality of how people actually decide.
Research and startup updates
Startup update
Orbital update: better evidence for brand decisions
Orbital Brand Science sets out its research and AI assistant programme, with practical tests for clearer evidence and better brand decisions.
News
Primer
What is neuromarketing? A plain-English guide for brands who have never tried it.
Science
Why the brain trusts some brands and doubts others.
Primer
Five neuromarketing myths that keep good brands from ever testing.
Strategy
What neuromarketing actually costs, and what skipping it costs more.
Science
The neuroscience of price, and why 'what would you pay?' is the wrong question.
Method
The three-second shelf test: what eye tracking reveals before you print the pack.
Strategy
The habit loop: what basal ganglia research means for repeat purchase.
Science
Choice overload: why more options can mean fewer sales.
Essay
Why story beats the feature list in every test we run.
Method
The first fifty milliseconds: what thin-slicing research means for your website.
Field Note
We taught 200 Caribbean children to spot AI slop. Brands should pay attention.
Leadership
Board-level AI training pays for itself at the vendor table.
Profile
The Godfather of Caribbean AI and the future of responsible brand building.
Primer
Why surveys lie, and what the brain says instead.
Science
The neuroscience of buying, in 2.5 seconds.
Strategy
Beyond demographics: why identical people buy differently.
Essay
Attention is a currency, and most brands are broke.
Research
The Caribbean consumer brain, five patterns we keep finding.
Method
EEG, eye tracking, facial coding: a buyer's guide.
Brand
The memory premium: why remembered brands win quietly.
Method
Pre-testing creative: killing bad ads before they spend.
Essay
The limits of A/B testing, and what it cannot see.
Strategy